SEO in Brighton and Hove

A city of this size has a remarkable number of independent businesses packed into a small area, so a search for a plumber, a dentist or a florist usually returns plenty of credible options. Google decides which of them to show by weighing how relevant each business is to the search, how close it is to the person searching and how prominent it appears across the web. That means a café on the North Laine and one in Portslade can see very different results for the same search, simply because the people searching are standing in different places.

Good local SEO in Brighton works with that reality rather than against it. Instead of chasing one broad phrase, it builds a clear picture of what you do, where you do it and why people trust you. If you want the background first, our guide to what local SEO is covers the basics in plain terms.

Many local businesses have a single page listing everything they do, which gives Google little to work with. A separate page for each main service lets you explain that service properly and target the words people actually search for. Where you genuinely serve distinct parts of the city, such as Kemptown, Hove, Preston Park or Portslade, a page for each area can help too, provided it says something useful about working there.

The common mistake is copying one page and swapping the place name, which reads badly and rarely performs. A good area page mentions the kind of properties or customers you see there, practical details like parking or access, and the services most often requested locally. If you are not sure which pages to build, a topical map sets out every page worth creating, the keyword for each and the order to publish them in.

Behind the visible pages, your website needs to load quickly on a phone, be easy for search engines to crawl and avoid problems such as broken links, duplicate pages or missing titles. None of this is glamorous, but technical faults can quietly hold back otherwise good content. We work across WordPress, Wix, Squarespace, Shopify, Webflow, WooCommerce and Magento, so the platform you already use is rarely an obstacle.

Content is what gives people and search engines a reason to visit. For a local business, the most useful content usually answers the questions customers ask before they buy, such as what something costs, how long it takes or what to look for in a provider. Written well, those pages bring in searches you would otherwise miss and help visitors feel confident enough to get in touch.

All of our retainers are monthly, with a minimum three-month commitment, and each includes the onboarding audit in month one. The right level depends on how competitive your market is and how much new content and outreach you need.

• Local SEO, from £350 a month: Google Business Profile management, local citation building, on-page local SEO and monthly reporting.
• SEO growth, from £600 a month: full technical SEO, keyword research and strategy, on-page optimisation, two pieces of content a month, link building, and monthly reporting and calls.
• SEO authority, from £1,200 a month: everything in SEO growth plus competitor gap analysis, digital PR and link acquisition, a content calendar of four or more pieces a month, conversion rate optimisation and a dedicated account manager.

If you would rather handle the work yourself, the £97 topical map gives you a page-by-page plan, and the £497 done for you option adds the first five pages written and published for you. You can compare everything on our SEO packages page.