SEO content writing
Good SEO content writing does two jobs at once. It helps search engines understand what you offer and where, and it gives the person reading a clear reason to get in touch. We write service pages, location pages, blog guides and rewrites of thin pages for small businesses across Brighton, Hove and Sussex, and every page is researched and briefed before a word is written.
What our SEO content writing service covers
Most small business websites need a mix of page types, each with a different job. We write all of the main ones, and we always start by working out which pages will make the biggest difference to your site rather than simply producing whatever is asked for.
- Service pages, one for each main service you offer, explaining what it involves, who it is for and why a customer should choose you.
- Location pages for the towns and areas you cover, written with genuinely local detail rather than the same text with a different place name.
- Blog guides that answer the questions your customers ask before they buy, which can attract searches your service pages will never reach.
- Rewrites of thin pages, where an existing page is too short, too vague or too similar to another page to stand much chance in search.
Service pages that answer what customers ask
Service pages are usually the most valuable pages on a small business website, because they target people who are ready to buy. Yet on many sites they are a short paragraph and a phone number, which gives search engines and customers very little to go on. A strong service page explains what the service is, what is included, how the process works, what affects the cost and which areas you cover.
We write each service page around one main search term and the related questions people ask, so the page is thorough without being padded and leaves a customer with fewer reasons to keep looking elsewhere.
Location pages and blog guides
Location pages can help a business appear for searches in each town it serves, but only when they are done properly. Pages that repeat the same text with a different town name add little value and can work against you. We write each location page with information that is specific to that area and to how you work there, so it has a genuine reason to exist.
Blog guides do a different job. They answer the practical questions people search for before they are ready to contact anyone, such as how long a job takes, what to look for in a provider or what something should cost. A good guide builds trust, earns links over time and gives you a natural place to point readers towards your services. Our article on content marketing for local businesses explains how guides fit into a wider plan.
Rewriting thin pages
Many websites already have the right pages in name, but the pages themselves are thin. They may be a few lines long, written years ago, or so similar to each other that search engines struggle to tell them apart. Rewriting these pages is often quicker and more effective than starting new ones, because the address already exists and may already have some history with Google.
When we rewrite a page we keep what is working, remove what is out of date and expand it to cover the subject properly. We also check the page title, description and headings, which often need as much attention as the body text.
How we research and brief each page
Every page starts with research rather than a blank document. We identify the main search term the page should target, look at how many people search for it and how competitive it is, and study the pages that currently appear for that search to understand what Google expects to see. We also gather the related questions people ask, so the page covers the subject fully.
That research becomes a brief for the page, setting out its purpose, its target keyword, the questions it should answer, the headings it needs, and the other pages on your site it should link to. We use what you tell us about your business to fill in the details only you know, such as how you work, what you include and the areas you cover. This is the same approach we use when planning a topical map, and if you already have one, the briefs follow directly from it.
House style and accuracy
We write in clear UK English, in plain sentences that a busy customer can read quickly, without jargon or filler. Each page follows a consistent house style so your site reads as one voice rather than a patchwork of different writers. Every page has its headings, title and meta description set up properly.
Accuracy matters as much as style. We do not invent facts about your business, make claims you cannot back up or promise outcomes you cannot deliver, because that kind of content damages trust and can cause real problems. Where a page needs details such as prices, qualifications or service areas, we use the information you give us and ask you to check anything we are unsure of before the page goes live.
How content writing fits with our retainers and the done for you option
Content writing is built into some of our monthly work already. The SEO growth retainer, from £600 a month, includes two pieces of content a month, and the SEO authority retainer, from £1,200 a month, includes a content calendar of four or more pieces a month. If you are on one of those retainers, your content is planned and written as part of the package. You can compare them on our SEO packages page.
If you are starting from scratch, the done for you option at £497 includes a topical map and the first 5 pages from it, written and added to your website with titles, descriptions and headings set up properly. Standalone SEO content writing beyond that, such as a set of service pages, a run of location pages or a batch of rewrites, is priced by quote once we understand what is needed.
Choosing an SEO content writing company in the UK
Whoever you choose to write for your website, ask how each page is researched and what the brief looks like before writing begins. A provider who cannot explain how they choose the target keyword, or who offers a fixed number of words for a fixed price without asking about your business, is likely to produce generic pages. We build and run our own lead generation websites for Sussex trades, so writing pages that work for local businesses is something we do first hand.
Frequently asked questions
How much does your SEO content writing cost?
Content is included in the SEO growth and SEO authority retainers, and the done for you option at £497 includes the first five pages from a topical map. Standalone content writing beyond that is priced by quote, because the work depends on the number and type of pages involved.
Can you add the pages to my website?
Yes. We work with WordPress, Wix, Squarespace, Shopify, Webflow, WooCommerce and Magento, and can add the pages with titles, descriptions and headings set up properly. If your site uses a different platform, let us know and we will tell you what is possible.
Do I need a topical map before you write content?
It is not essential, but it helps. A topical map shows which pages to write and in what order, so the writing budget goes on the pages most likely to make a difference. If you do not have one, we will still research each page before writing it.
Can you rewrite my existing pages instead of writing new ones?
Yes. Rewriting thin or outdated pages is often one of the most effective things a small site can do. We keep what is working, expand what is missing and set up the titles, descriptions and headings properly.
Will the content you write rank on the first page?
Nobody can guarantee rankings, positions or traffic, and we will not promise them. What we can do is write well researched pages aimed at realistic searches, structured properly and useful to your customers, which gives each page a fair chance.
Talk to us about your content
Tell us which pages you need written or rewritten and we will come back with a clear quote and a suggested order to tackle them in.
Get in touch