Know exactly what to write to start ranking

Most small business owners know their website needs more pages, but very few know which pages, what each one should be about or where to begin. A topical map answers those questions. It is a list of the pages your website should have, grouped by subject, with the search term each page should aim for and the order in which to publish them.

Think of it as the difference between writing whatever comes to mind and following a plan drawn up from what your customers actually type into Google. Each page on the map has one clear job, so pages do not compete with each other for the same search. Together they cover your services and your towns thoroughly, which helps search engines understand what your business does and where it does it.

The map is a practical document you can act on straight away, whether you write the pages yourself or hand it to someone else. For every page it recommends, you get the following.

• The page to create, with a clear description of what it should cover.
• The keyword that page should target.
• How many people search for that keyword each month.
• How hard it is to rank for, so you can see which pages are realistic first.
• The order to publish the pages in, with the quickest wins at the top.

The map is built by hand from live keyword data for the towns you serve and the services you offer, rather than from a generic template for your industry. It is delivered within 5 working days of your order.

A standard keyword research service often ends with a spreadsheet of hundreds of terms and little guidance on what to do with them. The topical map goes a step further by turning the research into decisions. Instead of a long list of keywords, you get a short, ordered list of pages, each tied to one keyword, so you always know what the next page should be.

It also answers a question many business owners ask: what pages should my website have? For most local businesses the answer includes a page for each main service, pages for the key towns you cover, and a handful of helpful guides that answer common customer questions. The map tells you which of those matter most for your business and which can wait.

If you do not have a website yet, a topical map is not the right starting point, because there is nowhere to publish the pages. In that case our web design service is the better first step, and the site can be planned with the right pages from the beginning.

The map is also not for anyone looking for guaranteed rankings. It shows you the best opportunities based on real search data, but no one can promise how Google will rank a page. Larger sites with serious technical problems, or businesses wanting ongoing work every month, will usually be better served by a technical audit or one of our SEO packages. If you are not sure, a free SEO audit will show which applies to you.